Lafi Abood is a filmmaker, photographer, and entrepreneur.  With a career spanning more than 25 years, Lafi has been at the forefront of innovative, multi-disciplinary media productions, from social impact and awareness-raising documentaries to corporate videos and photo exhibitions.  Currently Managing Partner at the Creative Story, Lafi travels widely to execute various creative projects as part of his steadfast commitment to bring untold stories to life from different corners of the world.

Lafi’s work has seen him produce stunning visuals, from the deserts of the Arabian Peninsula to the bitter cold of the Antarctic, and from tropical rainforests to concrete jungles.  Placing human dignity at the core of his work, Lafi’s projects revolve around social issues.